Our Story

About Us

Founded in Jiangxi in 2021, we are a clothing company, mainly manufacturing our designs in Guangzhou China.

Our Design Approach

Not everything we stock is made by us but what is follows our simple design moto : “ the trends you keep”.Trending styles that have a timeless appeal and can become your uniform to wear-on-repeat. Since we are a direct-to-consumer brand, we do not design collections 6-12 months ahead of time nor do we have complete assortments. Instead we are item driven, creating styles that work for day-to-night dressing, and have a season-less appeal. Our focus is on designs that last longer and are not disposable. Because we have cut out the middle-man of traditional wholesale we can focus on quality without the normal retail mark-up. And above all we do not believe a dress should cost half of your weekly paycheck. In addition to designing our own styles we also stock other curated brands that complement our edited selection.